Top 7 lessons from the Coca-Cola Innovation team

photo 1     photo 5

This week, we took our Gwinnett Church staff meeting on the road to learn from David Butler, Global Innovation Director at The Coca-Cola Company. David is an incredible thought leader in design and innovation. Plus, he’s a great guy.

photo 2

Each day, Coca-Cola sells two billion products.  The challenge is to innovate within an organization that is clearly doing many things right. Here is how David and his team are innovating within the massive and successful structure of Coke.

1. Get out of the building.

 “We can have great meetings but if we’re not careful we can make the mistake of not talking to the customer.” 

2. It’s not failure. It’s learning.

 “We aren’t afraid to fail. The more we fail, the more we learn.” 

3.  Test hypotheses and pivot when you need to.

“Call your new initiatives or ideas ‘tests.’ You aren’t claiming it will will work. It’s just a test.” 

4.  Do lots of experiments, then plan.

Counter-intuitive, yet brilliant. 

5.  Start with a problem, not a solution.

6.  Create a minimum viable product as fast as possible.

7.  Visualizing ideas helps you work faster.

photo 3photo 4

Which one of these resonates most with you and your organization?




Your email address will not be published.

Recent Posts

This Week’s Bulletin

Welcome to the online bulletin for Gwinnett Church!  These are the highlights of things happening in and around Gwinnett Church at both our Sugar Hill campus and Hamilton Mill...

Fostering Together

Meet the Long/Walker family. They signed up to receive emails of current, real-time needs in their community through an online platform called CarePortal. They provided three beds, sheets, blankets,...

Seven Day Challenge for North Gwinnett Co-op

If you’ve been around Gwinnett Church, you’ve heard us talk about being “For Gwinnett.” Being For Gwinnett means being there FOR our community for the good and the bad.  Well,...

Your Story Matters

Yesterday, we celebrated the baptisms of two very special people here at Gwinnett Church.  As you watch them, you will be reminded that your story does matter and we...

GC Hamilton Mill is Almost Here!

  That’s right! This coming Sunday is THE BIG DAY!!!!!! Here is all you need to know: When: January 27, 2019 Service Times: 9:15 & 11:15 am Where: 2000...